Ed Peji brings a wide range of skills, creativity, experience, and 
passion to Creative Endeavors.

In 1986, Mr. Peji began his freelance cartooning career. Mr. Peji created such characters as Macho Firefighter Man for D.E. Williams Fire Apparel; Billy, Brock and the Recycables for EDCO and SD Recycling; Fireball Freddy for Endless Possibilities. Mr. Peji received the International Creative Award. His illustrations could be seen throughout California.

In 1991, Mr. Peji did work for American Film Technologies. AFT was one of the first computer-generated cartoon
animation studios. He worked on such projects as Attack of the Killer Tomatoes (a Saturday morning cartoon) and the short film Diner by Gahan Wilson.

In 1993, Ed Peji took a break from cartoon illustration and was vital in the creation of a production facility for Upper Deck Authenticated, a new company created by Upper Deck Card Company and Bruce McNall Sports (owner of the Los Angeles Kings Hockey Team). Upper Deck Authenticated had exclusive contracts with sports stars like Joe Montana, Dan Marino, Wayne Gretzky, Magic Johnson, Larry Bird, Michael Jordan, Reggie Jackson, Mickey Mantle, Tiger Woods and Jeff Gordon. Mr. Peji managed the production facility, developed products, assisted in the creation of retail stores and venues, and represented Upper Deck with Athlete and Public Relations. He represented Upper Deck and Media Sports Entertainment for baseball legend, Mickey Mantle's last 7 shows.

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In 1995, Mr. Peji's services were called upon by Back Bay Merchandising, a mail order catalog company that served numerous professional sports teams like the LA Lakers, Mighty Ducks, Boston Celtics, LA Kings and Pittsburgh Penguins. Mr. Peji created the production and new product development facility.Back Bay did exclusive memorabilia signings with Big names like Magic Johnson, Mickey Mantle, Kareem Abdul Jabbar, Larry Bird and Bill Russell.

Through Back Bay Merchandising, Mr. Peji would create and co-develop a new sports collectibles business. Media Sports and Entertainment was born. The company specialized in athlete signings and retail sales of sports collectibles and memorabilia. Mr. Peji opened a retail location at Universal Studios Hollywood called All Star Collectibles, creating all it's operational and business policies. The first year's sales revenue from the one location was in excess of 2.2 million dollars. 2 more locations soon followed in Florida and New York. All Star Collectibles was acquired by the huge holding company, GE.

In 1998, Ed Peji returned to his original passion. He opened P.G. Graphics, a company that specialized in cartoon illustration and graphic design. While doing this, Mr. Peji was offered a partnership in Toonscape.com. Mr. Peji created the Business Plan and Business Model for an internet portal for all things cartoon. As President of the company, Ed Peji helped acquire $500,000 in seed capital and opened office in Downtown San Diego. Toonscape.com made a huge presence in the Cartoon, Japanese Animation, Video Gaming and Comic Book industries.

In 2000, Ed Peji started the millennium, by creating Dynamo City. Dynamo City was an internet company that also had a brick-and-mortar retail store. The store was a sexy internet, gaming café that also had unique, cutting edge gifts and apparel. Dynamo City introduced Razor Scooters, Electric Scooters and Herbal Energy Drinks to San Diego. As the CEO and President of Dynamo City, Inc., Ed Peji added subsidiary divisions: Dynamo City Design and The Human Fuel Depot.

October 2002, now a master at start-up businesses, Mr. Peji wanted to make a new company that partnered with entrepreneurs to create new businesses and to help existing companies maximize their potential. Ed Peji's Creative Endeavors encompasses graphic design, branding strategies, marketing strategies, operational consulting and product and business creation.